My 2019 Internet Marketing Year In Review

The year 2019 flew by so fast! Last year, I didn’t do much because I traveled often. Even though I worked when I was on the road, it was difficult to focus. This year has been different. I traveled abroad only three times in 2019, so I had more time to do things I hadn’t …

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The Old School Way to Run Facebook Ad Campaigns

My Facebook Ads strategy is always changing. A few months ago, I wrote two articles about how I run Facebook Ad campaigns using Campaign Budget Optimization (CBO). Both pieces describe the strategy I use to run Facebook CBO campaigns, which basically involves using automated rules to control the performance and budget of the campaigns. Haven’t …

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