The Old School Way to Run Facebook Ad Campaigns in 2019

My Facebook Ads strategy is always changing. A few months ago, I wrote two articles about how I run Facebook Ad campaigns using Campaign Budget Optimization (CBO). Both pieces describe the strategy I use to run Facebook CBO campaigns, which basically involves using automated rules to control the performance and budget of the campaigns. Haven’t …

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How to Start Selling Print on Demand Products on Etsy

Selling print on demand products (POD) on the big marketplaces like Etsy is one of the best ways to building a passive income stream. I have been selling POD products for many years now, but only on Amazon. I have seen many do real well on Etsy, but I only started using the platform seriously …

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The Automated System behind the Campaign Budget Optimization

Campaign budget optimization, or CBO, is the new feature from Facebook where we have to set the budget at the campaign level. This system will allocate the budget to the ad sets inside automatically based on the stats it has. I’ve found that campaign budget optimization is very useful especially when I enter a new …

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