My Facebook Ads strategy is always changing. A few months ago, I wrote two articles about how I run Facebook Ad campaigns using Campaign Budget Optimization (CBO). Both pieces describe the strategy I use to run Facebook CBO campaigns, which basically involves using automated rules to control the performance and budget of the campaigns. Haven’t …
Campaign budget optimization, or CBO, is the new feature from Facebook where we have to set the budget at the campaign level. This system will allocate the budget to the ad sets inside automatically based on the stats it has. I’ve found that campaign budget optimization is very useful especially when I enter a new …
Campaign Budget Optimization (or CBO) is a popular topic with Facebook Marketers nowadays. Is this soon-to-arrive new feature from Facebook a good or bad thing? How do you start testing new campaigns using Campaign Budget Optimization? How can you scale up a campaign using CBO? I have spent over $77k+ testing CBO over the past …
“Facebook Ads is dead?” “Are you still doing well with Facebook Ads?” “Does your cost per action keep growing?” I have been asked these questions many times over the past few months. There are also many people complaining about Facebook Ads on my New Feeds. They think Facebook Ads is not the same as it …