Campaign Budget Optimization: Here’s what I find out after spending over $77k testing my CBO

Campaign Budget Optimization (or CBO) is a popular topic with Facebook Marketers nowadays. Is this soon-to-arrive new feature from Facebook a good or bad thing? How do you start testing new campaigns using Campaign Budget Optimization? How can you scale up a campaign using CBO? I have spent over $77k+ testing CBO over the past …

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