Case Study: The Secret Hack I Use To Find *Unicorn* Print-on-Demand Products on Gearbubble

6 min read

Selling print-on-demand products on Gearbubble using Facebook Ads is an eCom business model that helps you make tons of sales, fast. I think it’s one of the best models out there. 

What I normally do is launch a new product such as a coffee mug with a text design on it, and use Facebook Ads to promote the product.

If the product sells well, I scale the campaign. If not, I pause it and move on to the next product. I repeat the same process until I find a *unicorn* product – that is, a really big seller.

The main problem is that many people don’t have much money to spend on Facebook ads to find winning products.

Sometimes, it’s not about budget. It’s about mindset. Paid traffic is difficult because people are scared they’ll lose money.

It usually costs at least $1-5 to create a product design, and you also need to spend at least $20 on FB ads to test the product.

If you’re smart, you might find a winning product quickly, after testing just a few designs.

But I normally need to test a bunch of different designs before I find the winning one. Most designs will fail. This is why most people give up very soon and leave this business.

Anyway, I just recently found an alternative method to overcome the difficult part.

What if you could find winning print-on-demand products to promote and spend only a modest amount on test ads?

Before Mother’s Day, I found a new method that helped me find a winning coffee mug that made me over $174K in just a few weeks.

I didn’t test many designs. It was actually one of the first designs I tested, and it became one of my unicorns.

Maybe it was an accident. Maybe I was just lucky to discover this design and scale it to the moon.

For Father’s Day, I repeated the same method – and found *another unicorn*.

Here are the latest results from my newest unicorn:

gearbubble print on demand

This method works like a charm!

I’m going to show you how this method works, so you can do the same thing.

Let’s dig into it.

Find FIVE Hundred Quotes for ONE Niche

The first step in this method is to find at least 500 quotes for ONE niche.

We’re selling print-on-demand products, and the message on the product is very important.

Most people will buy a mug because of the message. If it’s not attractive or funny enough, people won’t buy.

But we don’t know which quotes will sell, right? That’s why we need to gather so many quotes for each niche when we’re getting started.

For example, if you want to crush your Father’s Day sales, you have to find at least 500 quotes about fathers.

They can be a general quotes that will work with any father, or specific quotes for dog dads, cat dads, engineer dads, teacher dads, etc.

List them all.

If you can’t do this by yourself, hire someone to do it for you. I hired a VA from onlinejobs.ph to do this work for me. It doesn’t cost a lot, and you can save plenty of time.

Create FIVE Designs for EACH Quote

Next, it’s time to create the designs.

Most of the time when we test a product, we find people who like the message on the product, but not the design.

We eliminate that problem by creating FIVE designs for EACH  QUOTE.

(I actually wanted to write 10 designs for each quote, but that seems excessive. For now, let’s go with 5 designs.)

If we find 500 quotes for one niche, then we’ll have 2,500 designs in total.

Again, if you can’t do this by yourself, hire a graphic designer to do it for you. It shouldn’t cost much for a simple text-based design.

If you order in high volumes like this, you might get a discount. So hire a designer!

Create and Upload Products to Amazon and Etsy

Okay, now you have 2,500 designs for one niche.

Next, you have to use these designs to create products, then upload them to marketplaces like Amazon and Etsy.

I recommend that you use one design for at least three products: a coffee mug, a two-tone coffee mug, and a travel mug.

I also like to upload shot glasses, but these take lots of time to upload. They have smaller margins too, so I’ll skip them for now. I’ll upload them later.

So, focus on these three products first.

If you don’t have much time, you can upload just a coffee mug and two-tone coffee mug. These two types of products sell really well on Amazon and Etsy.

But if you have the time, upload a travel mug too.

Why? Because summer is approaching, so they will sell well. Most of my recent orders on Etsy have been for travel mugs.

The profit from one travel mug is decent, too. I normally sell travel mugs for $24.95 (+ $4.95 for shipping). The base cost is around $14.90, including shipping. My profit from one travel mug is about $15.

You can upload whatever products you want, but you MUST upload at least a coffee mug and a two-tone coffee mug.

You have 2,500 designs for coffee mugs and two-tone coffee mugs, so you’ll have 5,000 products on Amazon and Etsy.

If you don’t have time to do it yourself, use PODTurbo. It’s a POD automation tool that has published over 50,000 products for insider members.

It costs less than $50 a month if you have an annual subscription. Honestly, it’s much cheaper than hiring a VA.

You simply prepare your product data in a CSV file and upload it to the system. PODTurbo will schedule upload times and publish 5,000 products automatically.

Now … why Amazon and Etsy?

Well, these two marketplaces have lots of free traffic, so you can test your products for free.

Previously, we would launch a product and test it using Facebook traffic, right?

But if we use these two marketplaces, we don’t need to use Facebook Ads to test our products.

After you list a product for a few days, you’ll know if it’s a trending product or one that people like. You’ll get sales very fast and easily.

I listed around 2,000 products for Father’s Day a few days ago, and I’ve already made many organic sales.

When you sell products on these two marketplaces, they will have a good score and get a better ranking.

If it’s a winning product, it will sell multiple times.

We pick these products and move to the FINAL step.

Launch Winning Products on Gearbubble and Use Facebook Traffic

The final step is to pick products that have sold 3 or 4 times on Amazon or Etsy, launch them on Gearbubble, and promote them using Facebook Ads.

To be honest, I haven’t found either Amazon or Etsy to be a great place to make sales recently. I see them as *tools to find winning products*.

Don’t get me wrong. We can still make great sales on these two marketplaces – BUT we can make A LOT MORE USING FACEBOOK TRAFFIC.

From my own statistics, more than 3 of 5 products that sell well on Amazon or Etsy will sell well thorough Facebook Ads – and ONE of them will be your unicorn.

(Yes, I just ran test ads for five products, and I’ve already found one unicorn for Father’s Day.)

Don’t believe me? Check out these results:

I picked just FIVE products to promote on Gearbubble using Facebook Ads – and already I’ve found my BIG WINNER. The other two products will sell well, but not as much as the big one.

To Sum Up

This is the method I use to find *unicorn* products, without having to spend a ton of money.

The key is to list many products in the marketplaces. You filter out the ones that don’t sell on Amazon and Etsy, and pick the ones that seem to be winners and test them using Facebook Ads.

I use PODTurbo to list products on Amazon and Etsy. You can use this tool to find the winning products too.

Okay, that’s all I’m gonna say about this method. I hope you can use it to find your own unicorn.

You’re just one product away from killer sales! 🙂

—Bank “Unicorn Hunter” K.

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