How to Apply for an Amazon GTIN Exemption (2026 Guide)

I need to vent for a moment. Amazon keeps rolling out updates, and let’s just say they aren’t always making our lives easier.

But fear not! **I’m here to share the current method for applying for the GTIN Exemption. *(I first wrote this in 2023 and re-checked it — Amazon still does it this way.)

Let’s dive in!

If you navigate to the familiar page where we used to apply for the GTIN Exemption (https://sellercentral.amazon.com/gtinx/browser), you’ll notice it looks a bit different now.

Take a look at this screenshot:

We now have to go to a different page to create a new product. Head over to Catalog -> Add Products.

Here’s a screenshot to guide you:

Then, click on “I’m adding a product not sold on Amazon.”

Next, enter a keyword like “Bracelet” or “Mug,” depending on which category you’re requesting the GTIN Exemption for.

In this example, let’s say I want to upload a Laser Chili Bracelet. So, I’ll type “Bracelet” in the search box and click “Select” under Clothing, Shoes & Jewelry > Men > Jewelry > Bracelets > Link.

Now, we’ll land on the Add a Product page. Follow these steps:

In the Product Name field, enter “Test”
In the Brand Name field, enter “Generic”
Check the box that says “I don’t have a Product ID.”
Click on** “Apply Now”**

Make sure you follow these steps precisely, or else the “Apply Now” link might not appear.

If everything goes smoothly, you’ll see this page:

Then, do the same for four more categories.

Clothing, Shoes & Jewelry > Men > Accessories > Keyrings & Keychains

Clothing, Shoes & Jewelry > Men > Watches > Pocket Watches

Clothing, Shoes & Jewelry > Men > Accessories > Wallets, Card Cases & Money Organizers > Card & ID Cases > Card Cases

Clothing, Shoes & Jewelry > Men > Jewelry > Necklaces

Home & Kitchen > Home Décor Products > Home Décor Accents > Hanging Ornaments

**And there you have it! **

You’ve successfully applied for the GTIN Exemption.

For Laser Chili products, they will mostly be uploaded under these categories. If you encounter any issues while uploading other products, feel free to reach out to me for assistance.

I hope this streamlined process helps you navigate the GTIN Exemption application on Amazon in 2023.

Remember, if you have any questions or need further guidance, don’t hesitate to reach out.

Happy selling!

—Bank K.

Frequently asked questions

How do you apply for a GTIN exemption on Amazon?

Through the listing flow, not a standalone form. Go to Catalog → Add Products, choose "I'm adding a product not sold on Amazon", search a keyword for your category, and when nothing matches you'll get the option to apply. The old direct GTIN exemption URL no longer works.

How long does an Amazon GTIN exemption take?

Usually 24 to 48 hours. If you're rejected you can fix the issue and reapply straight away — there's no waiting period, which is worth knowing because roughly 60% of applications are turned down on the first attempt.

Why was my GTIN exemption rejected?

Most often the brand. Your brand needs to already exist in Amazon's system — if it's a name Amazon has never seen, the application fails regardless of everything else. You'll also need 2 to 9 product images, and if you're applying as brand owner, a letter confirming no GTIN has been issued.

Do I need a GTIN exemption for print on demand?

Only if you don't want to buy UPC codes for every product. At print-on-demand volumes that adds up fast, so the exemption is usually worth the paperwork. The alternative fix for listing restrictions is Brand Registry with your own trademark.

Frequently asked questions

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