I just discovered another way to sell more bracelets on Amazon.
I’ve made more than $100 a day using this method.
That said, I don’t want you to start out with high expectations. That’s why I wrote “$100 a day.”
That amount seems more realistic than over $1,000 a day, right?
If you learn this method and keep using it, you could make over $100 a day for sure.
But what exactly is this method?
Let’s get into it.
Why Sell Bracelets?
There are three main products I’ve been selling over the past years: coffee mugs, shot glasses, and travel mugs.
If you’ve been following me for a while, you already know this.
But the market has changed. Many new sellers have entered the market, so I’ve had to adapt.
That’s why I’m focusing on selling bracelets.
Fewer Competitors
If you Google “how to make money from print on demand”, you’ll find plenty of articles recommending that you sell t-shirts or coffee mugs.
These have been top-selling print-on-demand products for many years.
But a lot of people are selling these products. There’s a lot of competition in the t-shirt and coffee mug spaces.
I’ve been selling t-shirts and coffee mugs for years because they’re easy to sell. People wear t-shirts and use coffee mugs in their everyday life.
However, after many newcomers started entering the market, I began selling other types of products.
When everyone zigs, I zag.
My team did some research on AliExpress to find other print-on-demand products to sell – and we came across some interesting engraved bracelets.
We started promoting them using Facebook Ads, and BOOM! We made tons of sales in a very short time.
This happened because the product was new. There was much less competition in the bracelet space.
The takeaway? If you want to make tons of sales, you need to be unique and different.
Better Margins Than Mugs
If you sell a coffee mug, you can sell it for $19.95 or less.
You can charge more, but few people will buy a coffee mug that costs more than $20.
It costs between $10 and $12 to produce and ship one coffee mug, depending on the POD supplier you choose.
That means you’ll have a margin of just $8-10, excluding advertising fees.
So, let’s say you can make $3 in profit after the advertising fees for each coffee mug you sell.
If one customer asks for a refund for some reason, you’ll need to sell 3-4 coffee mugs to cover the loss.
I was selling tons of coffee mugs a few years ago, but it’s very difficult to profit from them at the moment.
That’s why I’ve recently started selling bracelets.
The cost of one bracelet is LOW, but we can it sell at a HIGH price.
At Laser Chili, a bracelet costs our POD sellers around $15 including shipping (in the US). That’s risen since I first wrote this — production costs have gone up across the board.
I normally sell a bracelet for $29.95, including shipping.
So that’s about $15 left before Amazon’s fees and advertising — against $8-10 on a mug at the same point in the sum. Still clearly the better product, just not the giveaway it was in 2022. I’ll do the full calculation with Amazon’s cut further down.
Simple Design
Apart from the lower competition and high margin, I like selling bracelets because it’s easy to create designs for them.
The space on a bracelet for an engraved message is very small, so the design doesn’t need to be complex. It can’t be. There’s not enough room.
All of my winning bracelets contain simple, center-aligned messages, like this:
You can create designs like this quickly and easily.
I used to pay a designer a couple of cents each for these. Now PODtomatic generates them as part of building the product, so that cost is gone entirely.
Okay, these are a few of the reasons why I prefer selling bracelets.
They offer less competition,*** and high margins, and it’s easy to create designs for them.***
How to Make $100 a Day from Selling Bracelets
Now let’s talk about how to make money from selling bracelets.
We’ll go over the basic steps:
- How to find unique niches
- How to find quotes for products
- How to create designs
- How to list a product on Amazon
- Etc.,
You can read about these topics in detail in my Print-on-Demand Mini-Course.
They are the basic steps, and I’ve often written about them in this blog.
But today, I’ll talk about something new.
Since the title of this article is How to Make $100/day Selling Print-on-Demand Bracelets on Amazon*, *I’ll share with you what I’ve been doing recently to make a lot more sales with less effort.
Start with Amazon FBA
After my team listed tons of bracelets in my Amazon Store, after a while I found I’d made many sales from a couple of bracelets.
As I always do, I turned them into Amazon FBA products to gain an unfair advantage from Amazon.
At Laser Chili, we have an Amazon FBA service. POD sellers can order bracelets, and we’ll ship them to Amazon for them.
Fun fact: I use the same service and pay the same rate, even though I’m a co-founder of my company!
If a bracelet sells more than three units in a couple of months, I send that product to the Amazon Warehouse in batches of 10 units at a time.
If it sells out fast (like, within a month), I’ll send more to Amazon – like, 50 units of each bracelet.
Promote FBA Bracelets using Amazon Ads
What I do differently from the past is promote all my FBA bracelets using Amazon Ads as soon as they’re available to sell as FBA products.
Amazon Ads can be high-performing if you’re selling physical products.
On Facebook, you need to interrupt people to sell your product. They come across your ad when they’re scrolling through their News Feed. They’re not looking to buy anything.
On Amazon, people are primed to buy something. If they search for something related to your product, Amazon will show your product to them.
And the conversion rates tend to be very high because people on Amazon are usually ready to buy.
I used to use Amazon Ads to promote my FBA products that weren’t selling well.
I used the ads to clear out my low-sales products from the warehouse and pay lower inventory fees.
But now I use Amazon Ads from the get-go. I want them to be the main traffic source for my products.
It takes me just a few minutes to create an ad campaign for each product.
Here’s how I do it.
First, I create a Sponsored Products campaign to promote one bracelet. One campaign, one bracelet:
Here are the settings I use:
I choose Automatic targeting and Dynamic bids - up and down as the campaign’s bidding strategy.
With Automatic Targeting, Amazon decides where to show the ad. I don’t have to set any keywords or do placement targeting.
In the Up and Down bidding strategy, Amazon will adjust the bidding cost based on the situation. I don’t have to adjust it.
You simply add the product you want to promote to the campaign and launch it.
That’s it.
This is my simple setup, and it’s produced good results.
Of course, not all products will sell well just because you’re using Amazon Ads. No biggie!
Just pause the ads for non-performing products and move on to the next one.
Overall, what I’ve just described is the same technique I used when I promoted products using Facebook Ads:
- Launch ads
- Pause the bad ones
- Scale the good ones
- Repeat.
Very simple.
If any product performs well, send more inventory to the Amazon warehouse ASAP. Don’t keep it out of stock for a long time.
I’ve found that if my stock of a good-selling product runs out and the product stops selling as a result, the sales performance will drop significantly once the product is sellable again.
Always have a solid inventory of your top-selling products.
Profit Calculation
To make this work you have to know your numbers, and they’re tighter in 2026 than they were when I first wrote this post. Here’s the honest sum.
- Sale price: $29.95 on Amazon, including shipping
- Bracelet from Laser Chili: about $15, including shipping in the US
- Amazon’s cut: roughly $9 in referral and fulfilment fees
- Left over: about $6 per bracelet, before you spend anything on ads
That $6 is the number everything else has to fit inside.
Which means the advertising maths has changed. I used to cap my cost per purchase at $10 a bracelet, back when the margin was $15-16. At a $6 margin that cap would lose money on every sale. Your cap has to sit clearly below your margin with room left over — work out your own number from the sum above, and pause any campaign that goes past it.
This is the part people get wrong. They read an old blog post, take the ad budget from it, and quietly lose money on every order while their sales chart looks great. Don’t inherit someone else’s numbers, including mine. Run the sum with today’s costs.
And it changes what $100 a day means. At roughly $6 profit a bracelet, $100 a day is about 17 sales. When the margin was $15-16 it was 6 or 7. Same method, same products — you just need more volume to get to the same place.
What is Laser Chili?
A fair number of people land on this page searching for Laser Chili rather than for bracelets, so here’s the short version.
Laser Chili is a print-on-demand supplier specialising in laser-engraved products — bracelets, keychains, and similar metal items. That’s a different niche from the usual mug-and-shirt suppliers, which is a large part of why the competition on these products is so much lower.
Three things worth knowing:
- It’s one of PODtomatic’s two suppliers. Connect it once and orders route to Laser Chili automatically, with tracking posted back to the marketplace. Here’s how that automation works.
- It handles FBA. You can send your proven winners into Amazon’s warehouses through them, which is the whole basis of the method above.
- Current bracelet cost is around $15 including US shipping — see the profit calculation above for what that leaves you.
Recap
You can use this method to make over $100/day from selling bracelets on Amazon.
Let’s me recap the steps:
- Run your own numbers first — sale price, supplier cost, Amazon’s cut — and know your margin before you spend a penny on ads.
- List tons of bracelets in various niches.
- Pick the ones that sell best and make them FBA products.
- Promote them using Amazon Ads, with a cost-per-purchase cap set below your margin.
- Pause the ads for non-performing products.
- Keep a well-stocked inventory of your winning products.
- Repeat.
That’s it!
Keep doing this, and you could make a lot more sales once you have a bunch of winning products.
Good luck!
—Bank K.
