Nov 26, 2020

I still made 5-figure profits after pausing so many campaigns yesterday. But my profits were a lot lower than yesterday’s.

The bad news was that PayPal was still holding on to my money. My team had contacted the company, but we were still waiting for a reply.

If they didn’t remove the limit by tomorrow, I’d  have to wait for more two days because they’re closed on weekends.

Arghh…..I still had to pause some non-performing campaigns today.

Let’s check the stats for all products:

Most of my old products had been declining and the CPP kept increasing, even though I spent less money on ads for them. The new products seemed a lot better.

Product #1 seemed to have better stats, but that was because it spent only $114.50 on ads. I checked the stats in Ad Manager and found that the only 4 sales came from ads.

I thought most sales of this product were from visitors who had visited the website after clicking on ads for other products. Or they were organic sales from the ad post that people shared on Facebook.

Anyway, I decided not to do anything else for this product and  focus on other products.

Product #2 did a bit better than yesterday, even though its average CPP was still over $15. It generated over $1,000 in profit today. Having 4-figure profits wasn’t bad, so I kept some of the campaigns running for this product.

The Lookalike Audience campaign performed ‘okay’ yesterday, so I duplicated it to a new one and set the daily budget to $300.

So, I added $300 to Product #2 today.

Product #3 incurred $234.52 in losses yesterday, so I didn’t do anything much. I just paused and reduced the budget for a bunch of campaigns. I thought most of the sales would come from another Dad to Daughter product (Product #12).

Product #6 and #7 hadn’t made many sales. The salkes thery diod make came via other products, so I chose to drop these two products.

Product #8 was still doing well as an upsell.

Okay, let’s check our new great hopes: Product #10, #11, and #12.

The CPP of Product #10 increased significantly from yesterday ($10-16). Actually, began increasing a few days ago, after I started promoting Product #11, which was in the same niche.

I figured this might happen. Both Product #10 and Product #11 were gifts from Mom to Son, and I used the same target audience for these two products.

But I wasn’t sure. It might have been caused by the instability of Facebook Ads.

Here are the stats from Product #10:

Most of the campaigns made sales with a high CPP, so I paused and reduced the budget for some of them. But I did some scaling by choosing three campaigns that had an ‘okay’ CPP to duplicate and set the daily budget to $500 each.

I added $1,500 added to Product #10 today. If it performs poorly, I’ll consider scaling down this product.

Product #11 was still performing well, even though sales dropped from yesterday. This was actually the result of reducing the ad spent for Product #2.

In case you forgot, I put a link to Product #11 in the comments in the ad post for Product #2. When I reduced the ad spend for Product #2, sales of Product #11 also decreased.

Anyway, it still made 296 sales at just $6.11 per purchase. This would definitely be the next winning product for the niche Mom to Son. So I kept scaling this product the same way I did for Product #2.

Here are yesterday’s stats for Product #2:

The carousal ad campaigns I created yesterday didn’t perform well, so I left them alone. I needed to see if it worked well before creating a new campaign for it.

The Multiple Facebook Interests Campaigns for Interest Set #2 and #6 had been performing great, so I duplicated them and set the daily budgets to $300 each.

Also, the Single Facebook Interest Campaign (Interest #1) also did well, so I also duplicated it and set the daily budget to $300.

Interests #6, #8 and the Lookalike Audience were performing well with Product #2. I thought they could work well with Product #11 too, so I created new campaigns with these Facebook Interests and the Lookalike Audience and set the daily budget to $300.

That’s all for Product #11. I added $1,800 to this product today.

Product #12 clearly proved that it was a replacement for Product #3. While Product #3 incurred a loss today, Product #12 made $2,569.2 in profit.

These were the Ad Manager stats:

As you can see, most of the campaigns for this product performed really well. The average CPP was just around $10. Many campaigns produced many sales with a CPP of less than $15.

So I duplicated all the campaigns that made sales with a low CPP and set their daily budgets to $300 each.

I also found that my new Facebook Interests (Interest #8 and #9) performed well, so I created new campaigns for them and set the daily budgets to $100 each.

I added $2,300 to Product #12.

PayPal hadn’t yet removed the limit on my account, so this was all I could do. I paused and reduced the budgets of many non-performing campaigns for old products and used the budget to scale up new products.

That’s all for today. I launched no new products, just worked on existing ones. Hopefully PayPal would remove the limit on my account tomorrow.