November 28, 2020
I didn’t do anything today because it’s difficult to sell print-on-demand products between Black Friday and Cyber Monday.
But let’s check our stats – the results of doing nothing.
Product #1
Sales: 13
Revenue: $276.75
Spent: $4.01
CPP: $0.30
Profit: $272.74
Product #2
Sales: 44
Revenue: $1,007.60
Spent: $1,340.69
CPP: $30.47
Profit: -$333.09 (Ugh……)
Product #3
Sales: 33
Revenue: $755.70
Spent: $333.62
CPP: $10.10
Profit: $422.08
Product #8
Sales: 13
Revenue: $262.79
Spent: $122.82
CPP: $9.45
Profit: $139.97
Product #10
Sales: 71
Revenue: $1,554.90
Spent: $1,060.44
CPP: $14.90
Profit: $494.46
Product #11
Sales: 141
Revenue: $3,228.90
Spent: $1833.13
CPP: $9.89
Profit: $1,395.77
Product #12
Sales: 86
Revenue: $1,969.40
Spent: $1,143.05
CPP: $13.30
Profit: $826.35
Overall Performance
Sales: 401
Revenue: $9056.04
Spent: $5837.76
CPP: $14.50
Profit: $3218.28
The automated rules seem to have paused many campaigns because the total spend was much less than it was yesterday. Profits also decreased a lot.
Product #2 seemed to stop performing while Product #10 returned to performing well.
I didn’t do anything today, but I just realized that one of my ad team members didn’t know I wasn’t working today.
So she duplicated some campaigns for Product #11 and #12. She added $1,000 and $600 to these products respectively. Let’s check the results tomorrow
