“Ideas are easy. Implementation is hard.”

Guy Kawasaki

By now, you might already be feeling like a mini-POD master! That’s good. But I have many more tricks up my sleeves to show you. So hang in there. You’re in for a big treat in this chapter.

The previous chapter gave you a view of the Print-on-De-mand business from 30,000 feet.

So, yes, by now you have a good idea of what POD is.

*You know what it entails. *

*You know what to sell. *

You know where to sell.

But do you know how to actually start a POD business?

WHAT ARE THE FIRST STEPS TO STARTING A PRINT-ON-DEMAND BUSINESS?

Don’t worry. This is not a rhetorical question. I’ll give you all the answers, or my name isn’t Bank K!

There are **5 major parts of the POD business **you must understand before going all out. I learned many of them the hard way. But you don’t need to know about all of that. Stick with me, and you might just get it right from the start!

Before starting as a POD business owner, you must understand the POD work process. It all begins with knowing how to research your market, quotes, and designs. Having a working knowledge of the uploading and fulfilment process is important, too.

In this chapter, I’ll talk about all of these in detail.

Getting the right start can make the difference as to whether you’ll have a successful business or not.

I know from experience that understanding the market and carrying out deep market research is the best way to start a POD business.

If you want to be a successful POD business owner, you must understand how the market works. Knowing what sells and what doesn’t sell can boost your success rate as a POD seller.

So, let’s talk about market research.