This is a repost of a previous Tiny Marketing Lab Newsletter. If you haven’t been receiving my email newsletter, you can subscribe here.
Hello,
A few weeks ago, I lost the buy box for all my products on Amazon.
Even though I got it back last week, the holiday shopping rush is over, and I missed out on a lot of sales during one of the busiest weeks of the year.
With fewer orders to worry about, I had some time on my hands.
So, I dove into updating JessePODMan and reading up on Micro SaaS businesses. I’m really excited about SaaS, especially with how easy AI is to access now.
During my research, I came across a technique called “Programmatic SEO,” or pSEO. Indie developers use it to bring traffic to their SaaS products.
I realized we could use this method for print-on-demand, too.
So, what’s Programmatic SEO or pSEO?
Basically, it’s about creating multiple pages that target lots of long-tail keywords.
Take Wise, for example, a leading internet bank.
They attract millions of visitors using pSEO. They create a few templates and churn out tons of pages aimed at various long-tail keywords.
Let’s look at one of their templates: The Currency Converter.
Here’s what they do:
These pages all look similar, but they just change the currency to AUD, CAD, EUR, and so on.
I checked the keyword “currency converter CAD” and found this:
Then, I checked “currency converter AUD”:
Wise owns all the long-tail keywords related to currency converters, all by using a simple template and swapping out the currency.
Does this sound familiar?
When I discovered this, I thought we could do something similar with print-on-demand stores.
Right now, we have loads of print-on-demand products in different niches in our Amazon stores. What if we brought them over to Shopify and organized them into collections like:
- Engineer Coffee Mug
- Nurse Coffee Mug
- Teacher Coffee Mug
- Engineer Tumbler
- Nurse Tumbler
- Teacher Tumbler
And so on.
I checked, and Shopify allows up to 5,000 collections.
That means we could create collection pages targeting 5,000 long-tail keywords.
Plus, there are many niches out there with low competition on Google, so we can pull in tons of free traffic.
I spent my weekend testing this idea.
I already have a Shopify store with about 47,000 products uploaded using PODTurbo a while back. This store has made around $3k-$6k in passive sales with free traffic.
I wrote a script to create tons of collections in my Shopify store.
Shopify has a feature called “Smart Collection.” You can set it up so that if a product title has “Engineer” and “Coffee Mug,” it adds it to the “Engineer Coffee Mug” collection.
I got this done in just a few hours, thanks to AI.
Next, I realized that the titles and descriptions of my products weren’t SEO-friendly, so I wrote another script to optimize them.
It works like JessePODMan: we use AI to read the current product data and create better versions. While JessePODMan is for Amazon, this one is tailored for Shopify.
Instead of just tweaking product titles and descriptions, I also had it write improved Meta Titles and Meta Descriptions, which show up in Google Search Results.
Now, this script is running and optimizing my products. I expect it’ll finish in a day or two.
I also have my dev team working on integrating Shopify with PODtomatic, so our members can easily upload tons of products to their own Shopify stores.
We all know Amazon can be a headache lately. They removed the buy box from all my products and deleted some listings for no reason. So, it’s smart to create more income streams that we can control.
I think this model is exciting, and we can scale it easily with PODtomatic.
Also, if anyone wants to upload PODtomatic’s products to other marketplaces like Walmart or Etsy, they can do that through Shopify too.
There are plenty of apps available for that.
That’s all for now.
I just wrapped up testing this idea. I’ll wait to see how Google responds to my Shopify store and keep you posted.
—Bank K.
P.S. I spent a day adding old newsletters to my blog. If you missed some of my emails, you can check out the previous issues here - Recent Updates
