How I Choose Winning Print-on-Demand Products for Amazon FBA

6 min read

Hey there, fellow POD sellers! 

Today, I’m excited to share a super-helpful trick to boost your Print-on-Demand (POD) business on Amazon. 

It’s all about sending your POD products to Amazon’s special storage places, which we call Fulfillment by Amazon (FBA).

Why is Amazon FBA so awesome? 

Well, imagine this: when your POD stuff becomes an FBA product, it’s like winning a ticket to success on Amazon. FBA isn’t just a fancy name; it’s like a secret recipe for doing great.

Here’s the big secret: FBA makes your life easier. Amazon takes care of storing your products, packing them up, and sending them out to your customers super fast. 

Plus, FBA products get extra attention on Amazon, which means more people see them. And lots of people love the “Amazon Prime” label, so they’ll be more likely to buy.

But here’s the catch: not all POD products you send to Amazon’s warehouse become big hits. Some might just sit there and cost you money in storage fees. 

That’s where my five-step plan comes to the rescue.

In this article, I’m going to explain how I pick the very best POD products to send to Amazon FBA. 

These five steps will help you find the winners and ensure your products aren’t lost in Amazon’s big store.

Ready to learn? 

Let’s go!

Step 1: Choosing Products that Already Sell Well as FBM

Alright, let’s keep it super simple! 

The first step to finding the perfect product for Amazon FBA is to pick something that’s already doing well when you sell it yourself as a merchant. 

We call this FBM, which stands for “Fulfillment by Merchant.” It’s like you doing all the work – listing the product on Amazon and sending it to the buyer.

Here’s the cool part: if you’re into print-on-demand (POD) like I am, you’re in luck! 

POD is fantastic because you can list loads of different products on Amazon without actually having those products in your house. 

When someone orders, you just send the order to your POD supplier, and they make and ship the item. You don’t need to have a bunch of stuff lying around – easy, right?

So, here’s step one: if a product is making you some sales as an FBM, consider sending it to Amazon FBA. 


Well, the stuff that’s already selling has a good chance of selling even more as an FBA product.

Usually, if I see a product making 2-3 sales a month, I think, “Hey, this might be a winner.” So, I give it a shot and send it over to Amazon FBA. 

But hold on, we’re not done yet. 

We’ve got more checking to do, and I’ll show you how in the next step.

Step 2: Check the Product’s Niche

Now that I’ve chosen a product that sells well as an FBM, it’s time to check what group or category it belongs to – we call this the “Niche.” 

Basically, it’s like figuring out who would be most interested in buying that product.

Let’s say I’m considering sending a coffee mug to Amazon FBA, and it’s got a “Veterinarian” related quote written on it.

So, the niche here is all the Veterinarians out there. They might love it as a gift, right?

So, the niche is like the special group of people who would really love that particular product. 

Alright, that’s the scoop on checking the niche. 

Let’s keep going to the next step.

Step 3: Checking Search Volume

Now that we’ve got our niche sorted out, it’s time to see if people are actually looking for these products.

If there’s no or very little search volume, it’s like opening a lemonade stand in the middle of the desert. No matter how tasty your lemonade is, there won’t be enough thirsty folks passing by to enjoy it.

That’s where nifty tools like Helium10 come in handy. I use it to check how many people are searching for specific keywords. 

Let me give you an example.

Say I’m considering sending some Veterinarian-themed mugs to Amazon FBA. 

Now, I’ll check the search volume for the keyword “Veterinarian Gifts” on Helium10. Here’s what I found: 

You see, it shows that this keyword gets around 476 searches per month. Not too high, not too low, just about right. 

But what gets me really excited is the long-tail keywords like “veterinarian stickers,” “veterinarian gifts for women,” and “veterinarian keychain.” 

They have search volumes of around 180-300 searches per month.

These long-tail keywords are like hidden treasures because they’re easier to rank for, and they’re related to print-on-demand products.

Now, here’s where it gets even better. 

When I look at the search volume over the whole year, I see that the keyword “veterinarian gifts” skyrockets to almost 5,000 searches a month in December (that’s when folks are buying Christmas gifts). 

Even throughout the year, it hovers between 300 and 1600 searches a month on average.

So, this niche looks pretty promising for sending products to Amazon FBA. 

But, to be extra sure, I’ve got one more thing to check, and I’ll share that in the next step.

Step 4: Scoping Out the Competition – Are There Too Many?

Now that we know folks are searching for our niche, it’s time to take a peek at our competition.

After all, we want to make sure we’re not jumping into an overcrowded swimming pool.

Helium10 isn’t just about search volume; it also tells us how many products are already competing in that niche on Amazon. 

I like it when fewer than 10,000 competitors exist for the main keywords.

If you don’t have Helium10, don’t worry. You can do a quick check right on Amazon. Just type your keyword into the search bar.

For example, when I search “veterinarian gifts,” I find there are about 4000 products related to this keyword. 

That’s a pretty low number, which is a good sign. If I’ve got some veterinarian-themed products that are selling well, I’d definitely consider sending them to Amazon FBA.

So, once you’ve checked and found that your niche is promising, the search volume is decent, and there aren’t too many competitors, you’re ready to roll and send your product to Amazon FBA.

Step 5: Start Small, Win Big

Now that you’re all set to send your product to Amazon FBA, here’s a golden rule: Begin with just a few units.

Well, it’s not wise to send a bunch of items to Amazon Warehouse right away. If they don’t sell well, you’ll end up with extra storage costs.

So, my advice is simple: Start small. No need to hurry. Take your time.

For example, at Laser Chili, you can start by placing an order for just 10 units. 

Test the waters with these. If they arrive at Amazon Warehouse and continue to sell well, that’s the green light to send in more with larger boxes.

Building and growing your print-on-demand business on Amazon is a bit like playing the long game. So, no need to rush. Start small and gradually send in more as you see success.

To Sum Up

To sum it up, the key to success in selling print-on-demand products on Amazon FBA is to be smart about your choices.

First, look for items that sell well when you sell them yourself (FBM). This shows there’s demand for them.

Next, check out the niche of the product. Who’s it for? Moms? Dads? Teachers? Knowing your audience is vital.

Then, see how many people are searching for your product. More searches mean more potential buyers. Tools like Helium10 can help you here.

After that, peek at your competition. If there aren’t too many products on Amazon, that’s a good sign.

Finally, start small when you send products to Amazon FBA. Don’t rush. If they sell well, you can send more.

Remember, building a print-on-demand business on Amazon takes time. 

So, start slow and grow with patience. 

Good luck!

—Bank K.

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