In this module, I’m going to show you how to do the product research by focusing on finding interesting quotes to create products for Mother’s and Father’s Day.
The message on the product is what people will use when making their decision to buy it or not, so it’s very important to find interesting, funny, or meaningful quotes for your products.
When you finish reading this module, you’ll be able to find and make thousands quotes to create products for these two special holidays.
Let’s get started.
There are two types of quotes I will use for these two events:
- General quotes
- Niche quotes
For the general quotes, they’re basically the quotes that we can say to all mothers and fathers. These quotes aren’t focused on any specific niche, but they can be used to create a product that is suitable for all moms and dads in general.
Like this:
“Best Mom Ever”
“Best Dad Ever”
“Great Job Mom. I Turned Out Awesome.”
“My Favorite Child Gave Me This Mug”
“I’m a Proud Dad of a Freaking Awesome Daughter… Yes, she bought me this.”
The good thing about general quotes is that if you have a product with this kind of quote and your product is in the top ranks of Amazon’s search results, you’ll make lots of sales.
But on the other hand, there are tons of products using these same quotes and you’ll have to compete with them.
If your product is new and has no sale stats yet, it’ll be very difficult to compete with the old existing products listed on Amazon.
But that doesn’t mean that you can’t compete with them.
You “can” but you just have to start listing this kind of products with *low competitive keywords* first.
Then, when you get some sales, keep optimizing keywords. Replace some easy-to-rank keywords with more difficult to rank keywords.
Okay, the general quotes can also be divided into three subcategories based on the sender of the gift:
- Son to Mom/Dad quotes
- Daughter to Mom/Dad quotes
- Husband to Wife quotes
Dividing the types of quotes like this will allow you to narrow down the niche of the general quotes.
For example, if you search Amazon with the keyword “mug for mom”, there will be 10,000 results.
If we narrow this niche by using the keyword “mug for mom from son”, there will be 6,000 results.
“mug for mom from daughter” - 7,000 results.
“mug for mom from husband” - 6,000 results.
You can see that the number of results is a lot lower when we narrow down our niche.
Instead of listing a product with the title like “Mother’s Day Coffee Mug”, you can add keywords like “From Son to Mom” or “From Daughter to Mom” to the product title and get traffic from this keyword.
So, if you want to list products with general quotes, make sure to narrow them down to lower the number of the competitors.
The second type of quote is niche quotes.
I personally like this type of quote a lot, because there is lower competition.
The traffic volume might be a lot lower than the general quotes, BUT the combination of many small niches can make lots of sales for you.
I like to combines the mother and father niche with these four niches.
Like this:
- Profession + Mom/Dad quotes
- Dog Breeds + Mom/Dad quotes
- Cat Breeds + Mom/Dad quotes
- Trump (Political) + Mom/Dad quotes
- Unicorn + Mom/Dad quotes
Let’s see some examples of each combination:
Professions + Mom/Dad quotes:
“The Best Engineer and Even Better Father.”
“The Best Kind of Mom Raises A Nurse.”
“Thanks Mom, I turned out to be an awesome Teacher”
You can use one quote to combine with any profession. You can hire a freelancer to help you list the top 500 profession niches and use them to create 500 products from one quote.
Dog Breeds + Mom/Dad quotes:
“Best Beagle Mom Ever”
“You're the Best Pit Bull Dad. Keep that Shit Up.”
“Dear Mom, You are the Best Poodle Mom Ever. If I had a different mom, I would bite her in the ***** and run to you. Love, Your Favorite.”
These are the examples of how to combine dog breeds with the mother and father niches.
I have some dog dad mugs that have been making lots of sales for me using the low-hanging style and paid traffic.
They have very low competition compared to the general mother and father quotes.
Cat Breeds + Mom/Dad quotes are similar to Dog Breed quotes, so I’ll skip this one.
Let move on to the next one, this is another best-selling combination niches.
Trump (Political) + Mom/Dad quotes:
"You are a really, really Great Mom. The Best. Really Terrific. Just Fantastic. Other Moms? Losers! Total Disasters. Everyone Agrees. You are the Best. Believe me."
"Nobody is better at motherhood than you. All the other moms are a total disaster. Everyone agrees. Believe me."
If you go on Etsy and search for “Trump Mug”, you’ll see many funny Trump coffee mugs related to other niches, such as mom, dad, other family members, professions, dog breeds, cat breeds, etc.
Trump can be combined with many niches and you can make tons of sales using these combinations.
What you have to do is hire someone on Fiverr to draw a unique Trump cartoon, find some funny Trump quotes, and use them to create your products.
It’s really easy to get sales, so make sure you have some Trump mugs in your shop.
The next one is very popular too - Unicorn + Mom/Dad quotes.
I’m not sure why the products with a unicorn are very hot in the marketplaces right now. Maybe this symbol is popular in US at the moment? Not sure why, but it seems to be selling really well, especially on Etsy.
You can see some examples of the products here:
The idea of the Unicorn + Mom/Dad quotes is pretty similar to the Donald Trump quotes. We just have two create two cartoons which are the normal horse or donkey and the unicorn.
Then, add the word like “Other Moms” for the normal horse and add the word “My Mom” for the unicorn.
Like this:
You can apply with idea with other family members, professions, etc.
Okay, these are five ideas for the niche quotes. You can use these ideas to make many new quotes and use them to create tons of products in a short time.
Anyway, you have to know that doing niche quotes requires time and the big quantity of products to make a decent traffic and sales.
Not all small niches can make sales. You have to list products in as many niches as you can. Check which niches can be sold and start scaling up from what you can sell.
After you list many products, let’s say over 10,000, and have made some sales in Amazon you can check my article “How to Discover the Undiscovered Top-Selling Niches of Your Print-on-Demand Products on Amazon with this One Geeky Way,” and use the script I wrote to extract your selling niches.
Then you can create new products based on the winning niches.
Okay, these are two types of quotes that I usually find before creating the products, the general quotes, and the niche quotes.
What you have to do:
Now, you will understand how to find quotes for the Mother’s and Father’s Day niches.
I suggest you start with both types of the quotes, which are general and niche quotes, but if you have limited time, let’s start with the niche quotes first.
Try to find the quotes that have some sale stats. Check the customer reviews. If there are some customer reviews, it means that this product has gotten many sales (not many people leave a review).
There are three places I typically use to find the interesting ideas; Amazon, Etsy, and GearBubble (Top-Selling Products Page).
List all the quotes you are interested in. Categorize them to general or niche quotes. Some general quotes can be combined with other niches so put them in both categories.
For the niche quotes, make new quotes by combining them with other niches. You will have tons of quotes to create products.
Okay, it’s time to get to work!
