Day 14 - Cyber Monday…So what?

November 30, 2020

I didn’t do anything today because it’s Cyber Monday. Not many people will purchase print-on-demand products. They’re looking for TVs, PlayStations, and other electronics.

The campaigns didn’t start well at the beginning of the day, but my automated rules helped me make some good profits.

Let’s check the stats:

Product #11

Sales: 108
Revenue: $2,393.20
Spent: $1,010.65
CPP: $9.36
Profits: $1,382.55

Product #12

Sales: 81
Revenue: $1,784.90
Spent: $822.25
CPP: $10.15
Profits: $962.65

Overall Performance

Sales: 189
Revenue: $4,178.10
Spent: $1,832.90
CPP: $9.69
Profits: $2,345.20

The stats for Product #11 are a lot better than yesterday. It made fewer sales, but the profit was only $70 less than yesterday. The CPP was back to under $10 again.

Product #12 fared worse than it did yesterday. It spent only $822 (versus $1,299 yesterday). This product is a gift from Dad to his children. The target buyers are men, so I thought most of them would spend their money on electronics.

Most of the campaigns for these two products didn’t start well at the beginning of the day, so many of them were paused by the automated rules. You can see the total spend was a lot lower than yesterday’s (around $1,300 lower).

So, I still didn’t do anything today. I just let the campaigns run. I’ll start scaling small tomorrow.