December 1, 2020
Today was a good day. PayPal released my limit!
Most of my money is now available and there are just a few dollars left in the reserve balance. Also, Cyber Monday is over, so I’ll start scaling again.
But first, let’s check the stats:
Product #11
Sales: 113
Revenue: $2,497.70
Spent: $946.61
CPP: $8.38
Profits: $1,551.09
Product #12
Sales: 78
Revenue: $1,706.20
Spent: $752.44
CPP: $9.65
Profits: $953.76
Overall Performance
Sales: 191
Revenue: $4,203.9
Spent: $1,699.05
CPP: $8.89
Profits: $2,504.85
The overall performance was almost the same. The profits were a bit higher than they were yesterday. Product #11 and Product #12 did well.
So, I tried to add more campaigns to these products.
For Product #11, I created two new campaigns with Lookalike audiences. Each campaign had a $100 daily budget.
One campaign was created with a Lookalike audience of people who purchased Product #3 (Gift from Mom). They’re the same audience, so I think they should fit with Product #11 as well.
Another campaign was created with a Lookalike audience of people who had purchased Product #11.
Then, for Product #12, I created 9 campaigns.
For the first campaign, I used winning Facebook Interests and set the daily budget to $300. These Facebook Interests have been doing well in recent days, so I set the budget to this amount.
Another campaign was created with a Lookalike Audience of people who purchased Product #3 (Gift from Dad). This campaign had a $100 daily budget.
And other 7 campaigns were duplicated from the old good performing campaigns. I set the daily budgets to $100 each.
So I added $1,200 added to Product #12.
I added more campaigns to this product because I found that many of them generated sales at a very low CPP. I duplicated most of them.
That’s all for today.