December 4, 2020
Today was another 5-figure day. My profits increased from $6k to almost $10k!
I figured that people were purchasing last-minute gifts and that we might see even more sales!
Let’s check out the stats:
Product #10
Sales: 116
Revenue: $2,440.40
Spent: $1,789.30
CPP: $15.43
Profits: $651.10
Product #11
Sales: 455
Revenue: $10,136.54
Spent: $4,757.85
CPP: $10.46
Profits: $5,378.69
Product #12
Sales: 252
Revenue: $5,560.80
Spent: $3,343.41
CPP: $13.27
Profits: $2,217.39
Overall Performance
Sales: 823
Revenue: $18,137.74
Spent: $9,890.56
CPP: $12.01
Profits: $8,247.18
Although the CPP for these three products increased, the overall profits were a lot better. Anyway, most of the profit came from Product #11.
Let’s look at the performance of each product.
The stats for Product #10 weren’t good today. I spent more money on this product than I did yesterday, but its profits decreased.
The stats for my new campaigns also didn’t look good today.
Only two campaigns made sales at a CPP lower than $15. (One was around $15.08 per purchase). I duplicated these two campaigns and set their daily budgets to $500 each.
Normally, I might copy only one campaign and set its daily budget to $100 or $300. But I thought that this was my last chance to sell these products, so I duplicated the two best campaigns and gave them high budgets.
In total, I added $500 to this product. If the campaigns for this product still didn’t perform well, I would start pausing some of them.
Product #11 was still doing well. Over half of my profits came from this product.
The stats looked great. Most of them had a CPP in the range of $9-15.
So, I chose 4 of them that had a CPP lower than $15 to duplicate and set daily budgets of $500 for each of them.
Please note that the one that had a CPP of $9.20 was a retargeting campaign, so I didn’t duplicate this one.
So I added $2,000 in budget to this product.
The stats for Product #12 weren’t good, either. I spent more money on this product, but my profits were less than they were yesterday.
As you can see, most of my campaigns didn’t perform well. Most of them had a CPP of over $20, which isn’t acceptable. I had to pause many ad sets inside these campaigns.
I chose these three campaigns to duplicate:
They were the ones that still made sales at a low CPP. So I duplicated them and set their daily budgets to $300 each.
I also created one campaign with a Lookalike Audience of people who purchased this product. I set the daily budget to $100 for this one.
So today I added $1,000 in budget to this product.
New Product Added
Today I launched another product: Product #13. It was another gift from Mom to Child. The idea came from the people’s comments in posts for Product #11.
I created a Multiple Facebook Interests campaign for this product and set the daily budget to $100.
That’s all for today.
