December 3, 2020
Today was another great day. After I scaled up my top three products, my total revenue bounced back to over 5 figures.
Here are today’s stats:
Product #10
Sales: 123
Revenue: $2,603.70
Spent: $1,525.76
CPP: $12.40
Profits: $1,077.94
Product #11
Sales: 211
Revenue: $4,691.90
Spent: $2,025.14
CPP: $9.60
Profits: $2,666.76
Product #12
Sales: 213
Revenue: $4,737.70
Spent: $2,296.89
CPP: $10.78
Profits: $2,440.81
Overall Performance
Sales: 547
Revenue: $12,033.30
Spent: $5,848.06
CPP: $10.69
Profits: $6,185.24
All these three products performed well after I increased their budgets.
Product #10 made over $1,000 in profit today. Please note that it had made only $100-200 in profits in the previous few days.
Its CPP was a bit higher than the other two products.
Here are the stats for the new campaigns I created for this product yesterday:
As you can see, most of the campaigns had a CPP of over $15. Only two campaigns made sales at a CPP lower than $15.
Facebook might not have fired its pixel properly, because the overall CPP I got from this product was $12.40. Anyway, I didn’t want to scale up this product too hard.
I duplicated the campaign that made 12 sales at $8.39 CPP and set its daily budget to $500.
Although the CPP of Product #11 increased a bit from yesterday, total profits increased from $1,800 to almost $2,700. This was acceptable because I added more budget to it.
Most of the campaigns I created after December 1 were doing well today. Most of them had a CPP lower than $11. These were all Lookalike Campaigns, so I thought there was lots of room to scale.
My team told me we had to sell as much as possible before December 9 or people wouldn’t get the products. I duplicated all these campaigns and set the daily budgets to $500 each.
I also created one retargeting campaign for Product #11. It was a last-minute sale, so my ad looked like this:
We’re running out of time. Order before December 9th For Guaranteed Christmas Delivery!
>> LINK
This retargeting campaign targeted only people who had visited the product’s landing page but hadn’t made a purchase yet. I set the daily budget to $200.
That’s it.
Product #12 was doing a lot better than yesterday. Its profits increased from almost $1,900 to $2,440.
Most of the campaigns were doing well, but some performed poorly and made sales at CPPs of $33.51 and $49.88.
No big deal. My other good campaigns could cover those losses, so I selected five of them to duplicate.
I duplicated the three campaigns that had a CPP lower than $12 and set the daily budgets to $500 each. The other two campaigns were duplicated and given a $100 daily budget.
So I added $1,700 in total to Product #12.
That’s all for today.
NOTE: As you can see, I hadn’t found new Facebook Interests recently. It was because I’d run so many campaigns that I had my own winning Facebook Interests.
So I just selected some good-performing campaigns and duplicated them with normal or high budgets based on past performance.
