Today, we’ll create a bunch of campaigns with a $500 daily budget.

But before that, we’ll do our routine jobs first.

• Check the TEST Multiple Facebook Interests Campaigns.
• Check the SCALE Multiple Facebook Interests Campaigns.
• Check the TEST Single Facebook Interests Campaigns.
• Check the SCALE Single Facebook Interests Campaigns.

Multiple Facebook Interests Campaign is where we find new audiences to scale because this kind of campaign contains many Ad Sets with different Facebook Interests.

When we scale, our overall costs – such as the cost per click or cost per purchase – will gradually increase. This is normal when you direct more budget for your campaigns.

More budget means Facebook will show the ads to the audience more often. If the audience is small, the same audience will see the ads many times in a day or week.

This will cause the “Ad Blindness” effect, which is when people keep scrolling down the screen and ignore your ad.

Scaling with new targets from your Multiple Facebook Interests Campaigns will help reduce audience overlap, and your overall costs won’t increase that much.

Please note that I wrote, “Not increase that much.” When you scale, your overall costs will definitely keep increasing. We can’t avoid this.

But we can make them increase more slowly by expanding our audience.

Okay, let’s start by checking the performance of the TEST Multiple Facebook Interests Campaign for INTEREST #3, which we created yesterday.

Recall:

If the cost per purchase for this campaign was very low or within the acceptable price range, we’ll duplicate it again and set the daily budget to $300.

Like this:

Then, we’ll check which ad sets or Facebook Interests produced good results for this campaign and create a New TEST Single Facebook Interest Campaign using those good Facebook Interests.

We create a Single Facebook Interest Campaign like this:

Do this the same way you did yesterday.

• 1 campaign
• 5 ad sets (with the same interest)
• $100 Daily Budget

If more than one Facebook Interest produces good results, then create campaigns for those interests, too.

You’ll now have many new TEST campaigns with a $100 daily budget.

Also, do this for the old Ad Sets, which we’ve run since Day 1. If there are new Facebook Interests in any Ad Sets that do well, create Single Facebook Interests for all of them.

Then, we’ll check the SCALE Multiple Facebook Interests Campaigns we created yesterday and in the previous days, too.

Recall:

If they performed well yesterday, we’ll scale them by duplicating them again and increasing their daily budgets from $300 to $500.

Duplicate the campaign that already has a $500 daily budget, and retain the same budget.

I stick to the $500 as the highest budget because I’ve tried using a  $1,000 daily budget and the results weren’t stable.

Now we’ll have these new campaigns:

Do the same thing with the SCALE Multiple Facebook Interests we created in the previous days. If they did well yesterday, duplicate them and set the daily budget to $300 or $500.

If you’re duplicating a campaign for the first time, increase the daily budget from $100 to $300.

If you’re duplicating the campaign for the second time, increase the daily budget from $300 to $500.

Now, you’ll have several $500 campaigns in your SCALE Multiple Facebook Interests Campaigns.

But we’re not done with new $500 campaigns.

Let’s check the TEST Single Facebook Interest Campaigns we created yesterday.

Like this one:

Check its performance. If it’s good, duplicate it and increase the daily budget from $100 to $300.

Like this:

Do this for all the Facebook Interests that produced good results yesterday.

Next, check the SCALE Single Facebook Interest Campaigns.

Recall:

If this campaign did well yesterday, we’ll duplicate it and increase the daily budget from $300 to $500.

Do the same for other well-performing Facebook Interests.

If you have many well-performing Single Facebook Interest Campaigns, today you’ll have several new campaigns with a $500 budget.

You might have noticed that I didn't increase the daily budgets of my old campaigns.

This is because when I have a well-performing campaign – I DON’T TOUCH IT.  I just let it keep running.

When I update anything in a well-performing campaign, it will only start getting worse results.

If I want to scale up the same target audience, I’ll duplicate the campaign and increase the daily budget.

Okay, you now have a bunch of $500 daily budget campaigns created from the well-performing campaigns you created in the previous few days.

The last thing we’ll do today is create a new Multiple Facebook Interests Campaign with New Facebook Interests.

Find the new Facebook Interests and set the daily budget to $100. We need to do this every day to expand our audiences.

If you’ve sold the product for a while and have made many sales, you might consider creating new Ad Sets with Lookalike Audiences.

Create a Lookalike Audience from these audiences:

• Visitors who visited the product’s landing page in the past 30 days.
• Visitors who purchased the product in the past 180 days.
• Buyers (export the buyer emails from your shopping cart platform and create a list.)

Use these audiences to create Lookalike Audiences and use them as your Facebook Interests. You’ll be able to find new target audiences and scale a lot more.

That’s all for this aggressive scaling day.