Today, your total spend should be more than 10x more than it was on Day 1.

What I do on Day 3 is pretty much the same as what I do on Day 2.

Start by checking your TEST campaigns with multiple Facebook Interests. As of yesterday, you’ll have two Multiple Facebook Interests Campaigns (Interests #1 and Interests #2).

Recall:

If the cost per purchase for these two campaigns is still low, I’ll duplicate them, set the daily budget to $300, and change the word “TEST” to “SCALE” in the campaign names.

There will be two new campaigns, like this:

(New campaign added today)

* For this campaign, we duplicated it once yesterday with a $300 daily budget. If it performed well, duplicate it again but change the daily budget to $500.

Next, we’ll check the Ad Sets in the Multiple Facebook Interests campaign we created yesterday (Interests #2) to see which ad sets we can duplicate.

We’ll select that ones that performed well to duplicate to the new campaign and have 5 ad sets with the exact same Facebook Interests and settings.

Like this:

This is another Single Facebook Interest Campaign.

Set the daily budget to $100.

If more than one Facebook Interests perform well in the INTERESTS #1 and INTERESTS #2 campaigns, do the same for them. Now you’ll have many Single Facebook Interest campaigns.

Next, let’s check up on the Single Facebook Interest campaign we created yesterday.

Recall:

If it performed well or the cost per purchase was very low, then duplicate the whole campaign again, set the daily budget to $300, and change the word “TEST” to “SCALE”.

Okay, that’s all the scaling for the old campaigns.

Now let’s create a new Multiple Facebook Interests Campaign with New Facebook Interests.

Again, find the new Facebook Interests that have a similar audience size. Set the daily budget to $100. We’ll find new Ad Sets to scale tomorrow.

That’s all for Day 3.