Nov 22, 2020

This is only the SIXTH day of my over-the-shoulder journey. I made around $30,000 in profit!

My CPP increased from $6.90 to $9.20, but that’s normal when we do aggressive scaling. I spent almost $10,000 more than yesterday.

Most of my profits were still from Product #2. The CPP of Product #1 almost doubled from yesterday.

Three new products (Product #7-9) that Ilaunched yesterday performed well today, but the sales did not result from the ads. (I’ll tell you later where the sales came from.)

Okay, let’s check the overall performance of all the products:

Although the CPP increased a bit, my net profit almost TRIPLED from the Day 4 ($11k to $30k). I was totally fine with that. Net profit is what matters most. I don’t want a good ROI and a small net profit. :)

Okay, let’s check the stats for Product #1:

The stats for Product #1 didn’t look good today. The CPP in all campaigns increased significantly. The average CPP for this product was $13.42. It doubled from yesterday.

I thought it might be time to scale this product slowly. It had sold almost 1,000 units already.

The campaign for Interest #1 that I used in Ad version 2 did pretty well today:

Its CPP was the lowest of all the campaigns.

So, I duplicated this one into a new one and set the daily budget to $300.

I still thought the performance of Interest #1 might be brought back because it had been making many sales, so I created a new campaign for it and set the daily budget at $300.

Most of the time, I find that when a good campaign starts to perform poorly, we can fix it by duplicating it to a new one. It’s like Facebook will reset the audience, stats, or something else in the campaign.

I also paused non-performing ad sets in many campaigns.

Then, I realized that Interest #1 and Interest #2 were very broad and had a big audience size (over 10,000,000 people each). I created new campaigns and intersected them to narrow down the audience. I set the daily budget to $300. I named this one Interest #5.

These are the three new campaigns I created for Product #1:

That’s all for Product #1. I added only $900 in budget to this product.

Product #2 now had 35 campaigns. I’ll capture them in three pictures:

The average CPP for Product #2 increased a bit from yesterday (from $6.83 to 8.36). But most of the campaigns were doing well. Only a few campaigns had a CPP over $15. I wouldn’t duplicate those campaigns.

Most of them had a CPP of less than $10. I duplicated them and set the daily budgets to $300 and $500.

These are the campaigns I created for Product #2 today.

Most of the new campaigns were duplicated from winning campaigns that were still performing well. I also added new campaigns with new Facebook Interests.

I added $4,900 in budget to this product. I scaled it aggressively because the overall performance was still good and the CPP was still under $10.

Okay, that’s all for Product #2. The audience is large and the CPP was still very low. It was easy to scale this product.

The CPP of Product #3 increased a bit from yesterday, from $6.40 to $10.15. Not a good sign, but still scalable.

Here are the stats for all the campaigns for this product:

There were 15 campaigns for this product.

• 2 campaigns had a CPP greater than $20
• 6 campaigns had a CPP between $15-20
• 4 campaigns had a CPP between $10-15
• 3 campaigns had a CPP of less than $10

Although the Max CPP that allowed me to still make some profit was $15, I preferred to scale this product slowly. Twelve of 15 campaigns had a CPP over $10 and weren’t safe to scale aggressively.

I duplicated two campaigns (Interests #1 and #5) that had a CPP of less than $10 to new ones and set the daily budgets to $300 for each. I added $600 to Product #3 in total.

For Product #6, the CPP also increased a bit from yesterday. Most of the campaigns didn’t perform well. Only one campaign had a CPP of less than $10.

I didn’t do anything with the campaigns for this product today. I just left them run. I’ll check the results tomorrow.

Now it’s time to check the new products.

For Product #7, the new campaign for which I adjusted the targeting, performed well today. The CPP was $10.93, while the CPP of the old campaign was $16.73:

When I checked the stats inside the new campaigns I created, three ad sets performed well. The CPP was around $7-10.

I created the new campaigns for these three interests and set the daily budget to $200. ($200x3)

I set the daily budget for these SCALE campaigns to only $200 (not $300) because I wasn’t sure the product was a winner or not. The campaigns for this product had been running for just a few days, but the CPP was already over $10. I wanted to test it a bit more before scaling it aggressively.

I also created a Multiple Facebook Interests campaign and set the daily budget to $100. These were the new campaigns I created for this product.

So, I added $700 to Product #7.

For Product #8 and Product #9, most of the sales came from the upsells.

Here are the Ad Manager stats for these two products:

Product #8

Product #9

As you can see, both products had a CPP of around $16 and made 37 and 26 sales. I was sure most of the sales were upsells for Product #2 and Product #3 respectively.

So, I didn’t do anything much with them. I duplicated them and set the daily budgets to $300. If they didn’t make many sales, I’d pause them and move to the next product.

Okay, that’s all for today.