Nov 21, 2020

I doubled my profit today and my ROI was almost the same. Even though I scaled my campaigns aggressively yesterday, my CPP didn’t increase much.

My CPP yesterday was around $6.95 and the profit was $11,225.28. Today, CPP was a bit lower, but I made almost $26,000 in profit!

That was the result of yesterday’s aggressive scaling. I added $3,800 budget to Product #2 alone. Other products had over $1,000 added to their campaigns.

Let’s check the performance of all the products today:

Product #4-5 - Losers

It appears that I had many new winning products. Many of them had a CPP of less than $10, so I had room to scale up aggressively.

Let’s check the performance for Product #1.

The Facebook pixel didn’t fire correctly again today. The average CPP indicated by Facebook for this product was $10.76. According to my calculation, it was $6.77.

This might be because one person purchased multiple units of this product, which is suitable for any member of the family. So the CPP looked a bit higher in Ad Manager.

Anyway, the old campaigns worked well today. CPP was between $8 and $12, while three new campaigns I created yesterday had a CPP of around $9-16.

This is how I scaled up Product #1 today.

First, the Multiple Facebook Interest Campaigns with Interest Set #1 were still doing well:

You can see the CPP for these three campaigns were $10.11, $8.26, and $12.50 – still low. They’d be even lower if Facebook had fired its pixel correctly.

So, I duplicated the campaign for Interest Set #1 and set the daily budget to $500.

Then, I checked the Single Interest Campaigns:

Single Interest #1 and #2 were also doing well. The CPP was around $9-11, even though they spent $300-500.

I duplicated these two interests to the new campaigns and set the daily budget to $500 ($500x2).

Also, I found the ad set that made 30 sales with a $9.11 CPP from the Interest Set #1 campaign.

Please note that I paused two ad sets yesterday and added the keyword “PAUSED” to them because they hadn’t performed well for many days. That’s why you see that budgets weren’t allocated to these two ad sets.

I created a new campaign for this interest. I named it Interest #3 and set the daily budget to $300.

I duplicated and set a $300 daily budget for this campaign because this Facebook Interest had been running for a while and made 30 sales with a CPP of only $9.11. It’s fine to start with a high budget.

The Multiple Facebook Interest Campaign for Interest Set #2 didn’t perform well today. The CPP from this campaign alone was around $16.66, which is unacceptable:

But I found that one ad set made 5 sales with a $9.68 CPP:

So I created a new campaign for this interest and set the daily budget to $200. I named it Interest #4.

For this one, I started with a $200 daily budget because I wasn’t sure that it would be a winning interest or not. But I didn’t want to start with a $100 daily budget, because it’s too low for an ad set like this.

Even though it had been running for only one day, it made 5 sales after a $48 ad spend. I wanted to know quickly whether this Facebook Interest was a winner or not, so I started with a $200 daily budget.

I also expanded the audience pool by creating a new campaign with a new set of Facebook Interests. I created an Interest Set #3 campaign with a $100 daily budget.

These are the new campaigns I created for Product #1 today.

The total budget I added to this product was $2,100.

Now, let’s check our winner, Product #2.

I now had many campaigns for this product, so I’ll show them in two pictures:

As you can see, all the campaigns in the two pictures above had a very low CPP of around $5-11 per purchase after I spent almost $6,700 on this product.

Spending a lot more money while the CPP is still low means you can continue to scale the product aggressively.

For this product, I could do this easily by duplicating the good campaigns and setting a high daily budget.

These were the new campaigns I created for Product #2 today. The total added budget was $4,800.

Please note that when I find a BIG winning product like this one and have run many campaigns for a while, the main is to duplicate the good ones and set their daily budgets to $300-$500.

Most of the campaigns were duplicates of the campaigns that performed well today. I also found some good new Facebook Interests. I created new campaigns for them (Interest #8-10) and set their daily budgets to $100 each.

That’s all for Product #2. It’s easy to scale this one.

Next, let’s check the performance of Product #3. The CPP for this product was a bit lower than it was yesterday, but there was something interesting about this one:

The overall performance of this product looked great. But the Multiple Facebook Campaign for Interest Set #1 didn’t perform well today. Yesterday, the CPP was only $9, and it was $24.91 today.

Well, that’s normal for FB Ads…

Anyway, the TWO campaigns for Interest Set #1 that I duplicated yesterday and gave daily budgets of $300 performed well today:

The CPP was between $8 and $10. It seems like the double duplication worked well.

The Single Facebook Interest Campaigns were all doing well and made many sales at a CPP of around $9-11.

So I duplicated them to new ones and set the daily budgets to $300 and $500.

Then, I checked the Ad Sets inside the campaign of Interest Set #2 and found three new Ad Sets that made sales at a very low CPP:

I created three new campaigns for them and set a $100 daily budget for each. I also found another Facebook Interest from another campaign. I created a campaign for this one and set the daily budget to $100.

These were all the new campaigns I created for Product #3.

The total budget I added to this product was $1,600.

As you can see, today I started to understand the scaling pattern scaling.

I set the daily budget to $100 for the TEST duplication, $300 for the first duplication, and $500 for the second and next duplications.

I also created a campaign with a new set of Facebook Interests to find new Facebook Interests to scale.

For Product #6, although my calculation indicated a good result, it didn’t look so good in Ad Manager.

All of the campaigns had a CPP of around $13-25, which made it difficult to decide whether this was a winning product.

This product is a gift that a Grandma would purchase for her Grandson. I figure that one person might purchase many units, because a Grandma might have many grandsons.

These were the stats and the new campaigns I added to Product #6 today.

Only one campaign had a CPP of less than $15 (Interest #2), so I duplicated this campaign again and set the daily budget to $300.

Also, I wasn’t sure how old the typical Grandma is. Initially, I created a campaign with an audience over 65 years old for this product. I don’t know if many women aged between 55 and 64 have a grandson or not.

So I duplicated the campaign of Interest Set #1 again but set the audience age to 55+. I set the daily budget to $100 because I wanted to know whether this age range would work or not.

I didn’t create a new campaign with new interests for this product because I couldn’t think of new interests for the Grandma niche.

Okay, that’s all for today. It was a busy one! I created many new campaigns for a lot of products.

We’ll see the results tomorrow.