I use almost all the default settings for my campaigns.

This is my Facebook Campaign Setup:

Campaign Level:

Buying Type: Auction
Campaign Objective: Conversion
Campaign Budget Optimization: On
Campaign Bid Strategy: Highest value or lowest cost

Ad Set Level:

Conversion Event Location: Website
Conversion Event: Purchase
Dynamic Creative: Off
Placements: Automatic Placements (Recommended)

Ad Level:

Photo Ad with Call To Action - Shop Now (Important).

My ad is very simple. Just a photo with a link to the product.

Like this:

I mostly use the default setting. Nothing fancy. Surprised? (lol)

That’s all for all setup. Easy, right?

Simple is BEST.

Now it’s time to scale!