This is what I always do when I want to scale up a product.
I need to know whether it’s really a product I can scale up to 500-1000 sales a day.
Before scaling it aggressively, we need to test it.
I normally test it with a $100 budget.
First, I create a campaign with a $100 daily budget. Add the word “TEST” and “Interests #1” to the campaign name so you’ll remember that this is a test campaign. Use the first set of Facebook Interests.
The campaign name will look like this:
[DAY 1] - [PRODUCT NAME] - [MUG] - [INTERESTS #1] - TEST - $100
*Replace “MUG” with the keyword you use with your automated rules.
Inside this campaign, there will be 5 Ad Sets.
These Ad Sets will use different Facebook Interests, BUT have a similar audience size.
Because Facebook allocates most of a campaign’s budget to the ad set with the biggest audience, if the audience sizes are dramatically different, some ad sets won’t get any spend.
Here’s a good example of the audience size for each Ad Set:
Ad Set Facebook Interest #1 - Audience Size: 1,000,000
Ad Set Facebook Interest#2 - Audience Size: 1,200,000
Ad Set Facebook Interest#3 - Audience Size: 900,000
Ad Set Facebook Interest#4 - Audience Size: 950,000
Ad Set Facebook Interest#5 - Audience Size: 800,000
If you already know the winning Facebook Interests, you can add them to the same campaign. Just make sure they have audiences of similar size.
I call this kind of campaign a Multiple Facebook Interests Campaign, because all the Ad Sets inside this campaign have different Facebook interests.
I’ll introduce you another kind of campaign tomorrow.
Okay, that’s all for the first day.
