This is a repost of a previous Tiny Marketing Lab Newsletter. If you haven’t been receiving my email newsletter, you can subscribe here.

Hello,

Whew… I’m taking a quick break from updating my products on Amazon.

Today, I’ve updated the titles, descriptions, bullet points, and keywords for 40-50 products.

It’s time to get serious because Q4 is just around the corner.

I’m already seeing more sales in my Amazon accounts (I have two accounts now).

​PODtomatic* is also seeing more sales. I’ll share the sales stats from August next week.*

It looks like people are starting to buy gifts for the upcoming Q4.

Over the past few days, I’ve been using Jesse PODMan to optimize the listings for products that have sold at least once before.

I haven’t done this in 1-2 months, so there’s a backlog of products waiting for optimization.

I think it’ll take a few weeks to get through them all…

Anyway, I have a little trick to help you boost your sales this Christmas.

When we use Jesse PODMan to write new titles, descriptions, bullet points, and keywords, it doesn’t automatically add holiday-specific keywords like “Christmas,” which are super important for Q4.

Jesse PODMan usually optimizes listings based on the data you give it.

For example, if your product title has “Birthday,” the tool will keep that word and optimize the listing around it.

So, when I optimize my listings, I manually add a few extra keywords. Here are some I like to use to boost sales in Q4:

• Christmas
• Birthday
• Gifts for Men, Women, Family, Friends, and Coworkers

Adding “Christmas” is a must because people will be searching for it a lot during Q4. Having it in your listing makes your product more likely to show up in Amazon searches.

“Birthday” is a great evergreen keyword that can drive traffic to your product all year long.

The phrase “Gifts for Men, Women, Family, Friends, and Coworkers” is also valuable.

Since we’re selling gift-based products, people will often search for gifts for specific people. Including this phrase can help bring more traffic year-round.

I’m thinking about tweaking Jesse PODMan to include these words automatically.

But I’m not sure yet, since not everyone is selling gifts, and they might not want “Christmas” in all their listings lol

The good news is, you can easily build an app like Jesse PODMan yourself.

If you want it to include the word “Christmas,” it’s simple to set it up. It only took me a few minutes to build, and you can do it too, without writing any code.

You can tweak the prompts to produce titles, descriptions, bullet points, and keywords exactly how you want them.

I’ve already explained how to do this in the AI mini-course.

Feel free to check it out whenever you like. I don’t plan to raise the price or remove it anytime soon.

Some people have already built apps like Horse Racing Prediction, and recently, I heard someone is trying to create an AI app to design print-on-demand products. I can’t wait to see what our friends are working on!

Alright, that’s it for this email.

I’m going to optimize a few more listings and then head to bed.

​

Talk soon,

​—Bank K.