This is a repost of a previous Tiny Marketing Lab Newsletter. If you haven’t been receiving my email newsletter, you can subscribe here.

Hello,

Mother’s Day is just around the corner!

Valentine’s Day is coming up fast, and I’ve been testing some updates on my products over the past few weeks.

Last year, I created Jesse PODMan. It’s an AI tool that helps optimize titles, descriptions, and bullet points for your products by updating multiple SKUs at once.

During Christmas, I let it update all my products with holiday keywords.

Unfortunately, Amazon removed the buy boxes from all of those listings, and I didn’t see great results.

This Valentine’s Day, I wanted to see if updating my products would help increase sales, so I tried again.

Instead of using Christmas keywords, I updated Jesse PODMan to optimize 50,000 of my 300,000 products with Valentine’s Day keywords.

I limited it to 50k because I started this just 10 days before Valentine’s Day.

I figured that optimizing too many that are too close to the holiday might not work well on Amazon.

They take time to update listings and to re-rank products for specific keywords.

Also, using AI to update products costs money, so I wanted to test with just a few first. I had just updated all my products for Christmas, and I wanted to save some cash.

Surprisingly, it seems to be working well, even with just a few updates.

Here are the sales from some of those updated products in the last few days.

I made sales from products that had never sold before since I uploaded them years ago. These were from Gearbubble and PODTurbo between 2019 and 2023.

The three products are for Priests, Physicians, and Attorneys.

Even though the quotes on these products aren’t Valentine’s themed, Jesse PODMan added Valentine’s Day keywords to their listings.

You can also see that the product titles include niche-related keywords like “Law Students” and “Legal Professionals” for the Attorney product.

That’s pretty cool. We can attract more targeted traffic with those keywords.

Doing this without AI would be tough. Most people only target one main keyword for each product.

This is the easiest way to boost sales for your existing products during specific holidays, especially if you have a lot of items in your Amazon account.

Valentine’s Day will be here soon, and after that, Mother’s Day is next.

I have over 300,000 products in my account, and I’ve started updating them with Mother’s Day keywords. I updated Jesse PODMan a few days ago and have already inserted 200,000 SKUs to it.

Thousands of products have been updated so far. It will take time to update them all, but I’m excited to see the results.

If you have over 50,000 products in your Amazon account, you should do this too.

Just picture it: all your products having “Mother’s Day” keywords attached.

Think about the searches like:

• “Mother’s Day Gifts for Doctor”
• “Mother’s Day Gifts for Lawyer”
• “Mother’s Day Gifts for Teacher”
• “Mother’s Day Gifts for Nurse”

…and so on.

You’ll get way more traffic from these seasonal keywords.

Believe me, not many people will take this step.

Most folks I know just add products to Amazon and never optimize them.

Forget about FBA—very few people will do this, even though I’ve written about it a lot.

So, if you take action, your products have a great chance of ranking high for these seasonal keywords.

This means more people will find your products.

When someone buys your product, it builds your sales history, which helps your ranking.

When the next holiday, Father’s Day, comes around, if you optimize your products again with Father’s Day keywords, they’ll rank well because they already have sales history, and they’ll sell again.

Mother’s Day is one of the biggest gift-giving holidays after Christmas.

It’s a perfect chance not just to make sales but to build that sales history for future shopping seasons.

So don’t wait. You can use Jesse PODMan to optimize 500 products in your account for free.

That’s it for this email.

​

​—Bank K.