December 2, 2020
Seems like people were back looking for gift-based products.
Here are today’s stats:
Product #11
Sales: 130
Revenue: $2,897.00
Spent: $1,078.21
CPP: $8.29
Profits: $1,818.79
Product #12
Sales: 168
Revenue: $3,717.2
Spent: $1,829.03
CPP: $10.89
Profits: $1,888.17
Overall Performance
Sales: 298
Revenue: $6,614.2
Spent: $2,907.24
CPP: $9.75
Profits: $3,706.96
The total profits increased a lot from yesterday. Product #12 performed a lot better. Total spending increased from around $700 to over $1,800 today. My profits also doubled from yesterday!
Product #11 performed a bit better as well. Its profits increased from $1,500 to $1,800. The CPP of both products was around $8-10.
When I saw the CPPs had decreased, I was comfortable enough to scale again.
Let check the stats of the campaigns I created yesterday.
These are the new campaigns I created yesterday for Product #11:
The Lookalike campaigns performed well. Both campaigns made many sales at a very low CPP.
So I duplicated these two campaigns to new ones and set $300 daily budgets for each.
I also created another campaign with a Lookalike Audience of people who visited the landing page of Product #2. I set the daily budget to $300.
The audience of people who visit a landing page is usually larger than the audience that purchases the product. I thought they might convert well, so I created a new campaign for them.
So I added $900 to the daily budget of Product #11.
For Product #12, half of the new campaigns I created yesterday did not perform well.
That said, the overall stats looked good, so I thought that Facebook might not have fired its pixel properly or that the sales might have come from Facebook posts that people shared.
I created only two new campaigns for this product and set the daily budgets to $300.
I added $600 to this product’s budget today.
Revived the old Unicorn!
BTW, my team just informed me that we’ve just bought material to make Product #10, so it would be good if I could sell it again.
I had paused many campaigns for this product, and it had made around $100-200 in profit in the past few days. But for some reason, I didn’t want to scale it.
First, I thought that we were running out of the product.
Second, the target audience is the same as Product #11’s. I wanted to push my audience to see only that product.
Anyway, after I got the green light to promote this product again, I created 7 new campaigns for it. These were duplicates of past winning campaigns.
Five campaigns had a daily budget of $100 each. Another two campaigns a daily budget of $300 each.
In total, I added $1,100 to Product #10.
P.S. Please note that because I’ve created so many campaigns for these three products, I’ll stop capturing the stats of old campaigns.
They were too many of them, and most of them had been paused. From now on I’ll only capture stats from my new campaigns.
