Nov 19, 2020

I made many more sales today. Products #1 and #2 made lots of sales after my soft scaling. Product #3, which I launched yesterday, also produced good results.

Let’s check the sales stats of these three products:

The overall performance was a lot better than yesterday, and my profit increased from around $700 to $3,000, which was awesome.

This was after just 3 days of work. Now it was time to scale them aggressively.

Let’s check the performance of each product, starting with Product #1:

The campaign with the new Ad didn’t work as well as I hoped. The CPP was $25.08, while the old campaigns had CPPs of only $10.19 and $14.33.

So I figured I’d scale up using the old Ad for Product #1.

I set the date range to Nov 17-19 and checked the ad set performance for two campaigns.

Here are the stats from the campaign I created on Nov 17:

One interest had been made 17 sales for just $11.64 per purchase in this campaign. Other interests made just 0-1 sales.

Now, let’s check the stats from the SCALE campaign I created on Nov 18:

In this campaign, two interests made 12 and 27 sales. The interest that made 12 sales was the same interest from the previous campaign.

So I had TWO interests that made many sales.

I scaled it a bit more aggressively by creating two new campaigns for these two interests and set the daily budget to $300.

Please note that the budget in the image above was adjusted after I ran the campaign for a while. The original budget was $300.

In each campaign, there were 5 ad sets with exactly the same interests and settings.

Campaign: 20/11/2020 Product #1 - Single Interest #1 - SCALE - $300

Campaign: 20/11/2020 Product #1 - Single Interest #2 - SCALE - $300

That’s all for Product #1. The cumulative budget for this product was $600.

Let’s check the stats for Product #2 - The Winning One!

All the campaigns for Product #2 performed great today. All of them had a CPP lower than $8. I was 100% sure this one was the winning product, so I started scaling it aggressively today.

I created 7 new campaigns for this product today.

I duplicated the TEST campaigns I created on Nov 17 and Nov 19 to the new two campaigns and set the daily budget to $500 for each of them. ($500 x 2)

Then, I created new Multiple Facebook Interests campaigns for the new set of interests (Interest Set #3) and set the daily budget to $100.

Then I created 4 new Single Facebook Interest campaigns for the 4 winning interests. There were five ad sets with the same interests in each campaign. I set the daily budget to $300 for each of them. ($300 x 4)

The total budget added to Product #2 today was $2,300.

That’s all for this product. It was scaled very aggressively today.

For Product #3, I didn’t do much because I was focused on scaling up Product #2. I just created a new campaign with a new set of interests for Product #3 and set the daily budget to $100.

That’s all for today.