Nov 20, 2020

I hit 5-figures in profit today! I’d been running my campaigns for just 4 days.

The aggressive scaling I did yesterday worked, and one of the new products I launched did well, too.

Let’s check the performance for all the products first:

The overall performance for all products still looked good today. Some products had slightly increased their CPP, but this was acceptable because I scaled very hard yesterday.

Okay, let’s check the stats for each product:

The CPP from the Ad Manager was higher than it should be. Facebook didn’t fire the pixel properly today for this product.

Anyway, the CPP I calculated from the actual stats was only $8.40 for this product. After I sent traffic to it for four days, I found the CPP was low. Not as low as the CPP of Product #2, but low enough to make it a possible winner, too. So, I scaled it a bit harder today.

I created three new campaigns for this product.

For the first one, because the SCALE campaign with the Interest Set #1 did well with a $300 budget, I duplicated this one to the new campaign and set the daily budget to $500.

The second campaign was duplicated from the SCALE campaign for Single Interest #2, which I created yesterday. Single Interest #2 performed well yesterday with a $300 daily budget, so I duplicated it and set the daily budget to $500.

Then, I created a new campaign with a new set of interests and set the daily budget to $100.

The total budget for Product #1 was $1,100 today.

Next, let’s check the winning product, Product #2:

Most of the campaigns did really well. Most of them made many sales with a CPP under $10. Just 3 of them had a CPP greater than $10.

The average CPP for this product was around $6.35, so I kept scaling it aggressively.

I checked and duplicated the SCALE campaigns that were run with a $300 daily budget with a low CPP to new ones. I set the daily budget to $500. There were 4 campaigns for this case ($2,000 in total).

The campaigns with Interest Set #1 and Interest Set #2 also performed well after spending around $500, so I duplicated these two campaigns again and set the daily budget to $500 ($1,000 in total).

Then, I found new winning interests from the multiple Facebook Interests campaign and created new campaigns for them.

There were three new interests. Two of them had been running for many days, so I created a new campaign with a $300 daily budget for them.

Another interest had just been running for a day, so I created a new campaign but set the daily budget at only $100 ($700 in total).

Then, I created a new campaign with a new set of Facebook Interests (Interest Set #4). I set the daily budget to $100.

Here is a screenshot of the new campaigns I created for Product #2:

So, the total added budget for Product #2 today was $3,800.

For Product #3, I did the same as I did for Product #2. I checked the existing campaigns and found the winning interests.

I used them to create a new single Facebook Interest campaign and set the daily budget to $100 or $300, based on the performance.

If any interests that had been running for a while generated good results, I used a $300 daily budget. If the interest was new and had made only a few sales, I set the daily budget to $100.

I also duplicated the Multiple Facebook Interests campaign and increased the daily budget. This time, I tried duplicating the campaign two times and set the daily budget to $300 for each.

I wanted to check whether or not it was good to scale this way.

And I created a new campaign for the new set of interests and set the budget to $100.

These are the new campaigns I created for Product #3:

I added $1,200 in budget to this product.

That’s all for Product #3.

Product #4 and Product #5 performed very poorly. I stopped working on these two products and focused on other products instead.

The reason I gave up on these two products fast is because I knew the message on the product was already a proven seller. If I changed the niche for a message and it doesn’t work, it’s difficult to make it a winning product.

Also, if you have good winning products that make over 5 figures, spend most of the time on them. If a newly launched product doesn’t perform well, just cut it and move on to the next one.

Product #6 made 19 sales with just a $100.18 ad spend. Another potential winner!

Anyway, I decided to scale it aggressively because I wanted to get a quick result. I’m not sure if this was a good decision. You’ll find out tomorrow!

These were the new campaigns I created to scale this product:

I added $900 to the budget for Product #6.

I didn’t launch any new products today.

We’ll check out the results tomorrow.